Real conversations about better marketing
The best content does more than fill a calendar — it helps buyers make decisions and trust the people behind the brand.
On this page, you’ll find featured episodes from Content Logistics, along with other video content I’ve created. Over the last 18 months, I’ve hosted 30+ recordings with marketers and industry experts, digging into the systems, challenges, and lessons behind content that works.
The Easiest Way to Start Creating B2B Video Content
Creating effective B2B video content doesn’t require expensive equipment, a studio, or a full production team.
3 Biggest Mistakes When Repurposing Long-Form Content
Creating a great webinar or blog post takes time. But too often, it disappears after one or two posts.
5 Steps to Turn One Interview into 4 Weeks of Content
What if one interview could power your entire content calendar?
How to Get Your Brand Cited by LLMs
Charlie Marchant explains how brands can earn AI search visibility through niche authority, consistent positioning, strong third-party mentions, and credible customer reviews.
What the Data Really Says About AI Influence in B2B Buying Decisions
Tom Rudnai explains why AI search success depends less on chasing citations and more on shaping buyer understanding through clear positioning, aligned content, strong reputation, and original insight.
Using Content Pillars to Build Your Personal Brand
Nicole Ramirez explains how professionals can build authentic personal brands by auditing their online presence, defining flexible content pillars, showing up consistently, and creating content that reflects both expertise and personality.
Building a Repeatable Process for Expert Led Content
Kristen Sweeney explains how marketers can build stronger expert-led content programs by securing buy-in, preparing deeply, streamlining approvals, and turning internal knowledge into high-value content.
The Business Case for Giving Away Your “Sercet Sauce”
David Ebner explains why giving away valuable expertise builds trust, strengthens brand perception, and creates long-term business value when content is rooted in strategy rather than tactics.
How to Get People to Actually Show Up to Your Webinar
Vicki Stepherson explains how B2B teams can create high-performing webinars by setting clear goals, choosing specific topics, testing consistently, promoting strategically, and following up with engaged leads.
Why Authenticy Beats Perfection in B2B Video Marketing
Chad Fortenberry explains how B2B brands can use authentic video storytelling to build trust, connect emotionally, and create useful content without waiting for perfect production.
Mastering the Art of Storytelling in B2B Marketing
Dana Herra explains how B2B leaders can use authentic storytelling, clear positioning, and emotional resonance to build trust and create stronger personal brands.