Where creativity meets clarity, and vision meets action.
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
Video Projects
I developed a video strategy across multiple client projects, helping turn complex products and services into clear, engaging video content. My role included drafting and refining scripts with clients, creating storyboards, collaborating with the creative team on design and animation, and advising on distribution strategies to help each video reach the right audience.
Bazaarvoice - Petco Case Study
Customer story-style video about Petco’s Spotted Sampling Program, designed to show how Bazaarvoice supports product sampling, customer engagement, and social proof.
EASE - Software Overview
Explainer video about closed-loop manufacturing audits, focused on showing how EASE helps teams reduce manual audit administration.
BioSAFE Engineering - Product Explainer
Educational product video explaining how BioSAFE’s STI System treats medical waste, with a focus on process clarity and technical accuracy.
Epidaurus Health - Company Introduction
Introductory explainer video for Amphitheater, Epidaurus Health’s AI-supported SaaS platform for optimizing medication prior authorization.
Sedra Solutions - Software Overview
Procurement-focused explainer video designed to clarify Sedra’s value for buyers evaluating financial investigation technology.
Hydrian - Thought Leadership
Educational video comparing dropshipping and stocking, helping businesses understand which inventory approach may fit their needs.
Website Content & Project Management
I led website strategy from concept through launch, shaping the content and creative direction for each build. I worked closely with clients, designers, and developers to create clear messaging and polished pages with a strong technical foundation.
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Beamable Network
Beamable Network provides decentralized infrastructure that helps game developers build and operate games at scale.
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Epidaurus Health
Epidaurus Health helps pharmacy benefit managers streamline prior authorization workflows with AI-supported tools and clinical decision support.
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Global Shared Services
GSS provides back-office financial services for restaurants, including accounting, payroll, and financial analysis.
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Hydrian
Hydrian helps businesses manage complex inventory challenges using expert guidance, analytics, and daily recommendations.
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Just Win Consulting
Just Win Consulting provides strategic consulting for corporate, public affairs, and political challenges.
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VITAL
VITAL helps custom integrators improve operations, financial performance, and business systems through guidance and benchmarking.
Podcast Production
When I first started working on client podcasts, I launched my own show so I could understand the full process firsthand: strategy, positioning, format, guest prep, interviewing, recording, editing, distribution, and repurposing.
Today, I help clients build podcasts from the ground up and turn them into scalable content engines. My role often includes consulting on podcast strategy, developing the format and brand direction, managing production, advising on distribution, and helping teams turn each episode into content that supports broader marketing goals.
InsideTracker - Longevity by Design
A science-backed podcast exploring longevity, healthspan, performance, and the habits, biomarkers, and research that support healthier aging.
Surpassed 1,000,000 all-time podcast downloads
Ranked #5 on FeedSpot’s “30 Best Longevity Podcasts to Listen to in 2025”
Ranked #3 in Goodpods’ Top 7 Longevity Podcasts
Verisk - The Marketing Rapport
A marketing podcast featuring conversations with industry leaders about data-driven marketing, customer intelligence, and the strategies for B2C engagement.
Generated 9,000+ all-time podcast downloads
Ranked #1 on FeedSpot’s “15 Best B2C Marketing Podcasts”
Ranked #2 on FeedSpot’s “10 Best Data Driven Marketing Podcasts”
Tyfone - Digital Banking Podcast
A digital banking podcast featuring conversations with financial leaders about banking technology, customer experience, AI, and the future of financial services.
Published 128 episodes since launching in September 2020
Ranked #4 on FeedSpot’s Best Banking Podcasts list
Ranked #7 on Million Podcasts’ Best AI in Banking Podcasts list
EASE - The Shop Floor, Top Floor Talk Show
A manufacturing podcast focused on quality, operations, leadership, and the connection between shop floor execution and top floor strategy.
mobileLIVE - Behind the Growth
A business and technology podcast exploring the people, strategies, and decisions behind sustainable growth and digital transformation.
VITAL - The Flywheel Effect
A podcast for custom integration businesses focused on operational growth, financial performance, leadership, and building a stronger business flywheel.
Syncro - Syncronized
A cybersecurity podcast focused on helping organizations understand modern security challenges, risk management, and practical ways to strengthen protection.
Numeric - Incoming Statements
An accounting podcast helping finance teams improve month-end close, prepare for audits, apply AI, and deliver stronger financial insights.
NEACH - Wrestling Payments
A payments podcast for banks, credit unions, and FinTechs exploring ACH operations, modernization, industry trends, and the future of payment systems.
Content Creation
For these projects, I led the writing process from strategy through final delivery. I collaborated closely with clients to shape the direction, clarify the message, and make sure each asset supported their goals, then worked with designers to turn the content into polished, campaign-ready resources.
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Verisk Marketing Solutions
Project: The Consumer-Centric Marketing Playbook
Summary: A podcast-inspired ebook exploring data, personalization, privacy, consumer behavior, and the future of modern marketing.
My contribution: I helped turn a year of podcast conversations into a cohesive ebook campaign, collaborating with the client, podcast guests, and designers to expand the reach of the content. -
Foundersuite
Project: A Comprehensive Guide to Raising a Venture Fund
Summary: A long-form guide for emerging venture fund managers navigating fund strategy, fundraising, LP relationships, pitch development, and long-term firm building.
My contribution: I combined insights from multiple podcast interviews and written assets into a comprehensive playbook, then collaborated with the client and designers to shape the final resource. -
Hydrian
Project: The Mega Guide to Inventory Optimization
Summary: A comprehensive inventory optimization guide covering stockouts, safety stock, purchasing decisions, SKU management, supplier risk, and demand planning.
My contribution: I synthesized two years of client work, including video content, interviews, and existing blog posts, into a lead magnet designed to support ABM campaigns. -
Planon
Project: Anonymous Case Study
Summary: An anonymous customer case study showing how a global media company unified facilities management systems, improved reporting, and scaled operations with Planon.
My contribution: I interviewed the client, drafted the case study, and helped shape the design so the story remained anonymous while still supporting ABM, sales, and website use. -
Bazaarvoice
Project: AI Readiness Playbook for Brands and Retailers
Summary: A playbook for brands and retailers preparing for AI-driven commerce through accessible, authentic, and abundant user-generated content.
My contribution: I summarized two days of virtual summit content, collaborated with the client on the outline and written direction, and worked with design to create a follow-up campaign asset. -
Motion
Project: B2B Podcast Promotion Checklist
Summary: A tactical checklist designed to help B2B teams expand podcast reach through distribution, repurposing, guest promotion, partnerships, and sales enablement.
My contribution: I created the resource in response to a common client question, leading the writing and working with design to package podcast promotion best practices into a practical, easy-to-use format.