Baylee Gunnell

I’ve worked across nearly every area of digital marketing, including SEO, paid media, ABM, websites, podcasts, and video. I’m known for building strong relationships and turning ideas into work that actually gets done.

Full-stack digital marketer

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What people say about me

  • “Baylee has a rare ability to take minimal direction and run with it. I would not hesitate to recommend her.”

    — Lauren Kennedy, Director of Product Marketing @ Alianza

  • “Baylee has been one of the best vendor partners I’ve worked with. Her work, communication, and support have been outstanding.”

    — Tim Finnigan, Head of Growth Marketing @ Active Prospect

  • Kolbe Corp Logo

    “Baylee helped produce our podcast, which became the foundation of our content marketing program. She has also supported our digital advertising and demand generation efforts with a willingness to pivot to make sure we get what we need.”

    — Toby Phillips, Vice President, Marketing and Communications @ Kolbe Corp

  • “Baylee knows how to get shit done. She is the best account manager we’ve ever worked with.”

    — Matt Bernath, President @ VITAL

Full-stack marketer with a systems-first approach

I’ve worked across nearly every part of digital marketing — SEO, paid media, ABM, websites, podcasts, video, content strategy, client communication, and team leadership. That range has made me a strong connector between strategy and execution because I understand how the pieces fit together and what it takes to move work forward.

I started my career in video, but pretty quickly, people started asking, “Can you help with this too?” Over time, that curiosity led me into other areas in digital marketing.

I enjoy the big-picture strategy, but I’m also comfortable getting into the details. I can map out a campaign, write the content, tweak the design, coordinate with developers, and manage client feedback.

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View my work

Content Logistics Podcast

I host Content Logistics, a podcast where I talk with marketers about how great content actually gets made.

Through 30+ conversations, I’ve explored the systems, workflows, and creative decisions behind content that is actually useful to buyers. The show reflects a lot of what I believe about marketing: great content should educate, build trust, and create real relationships along the way.

Explore the podcast

Why people like to work with me

High say-to-do ratio.

When I say I’m going to do something, I follow through. I care about being someone people can trust to not only talk through ideas, but get the work done.

Solution-oriented.

Challenges are part of every project, but I try not to stop at identifying what’s wrong. I look for ways to solve the issue and keep the work moving.

Relentlessly curious.

Marketing changes quickly, and I’m curious about new tools, trends, and best practices. When something new comes up, I’m willing to learn it and find a practical way to apply it.

Skills

Soft Skills

  • Client communication

  • Relationship-building

  • Expectation management

  • Project management (ClickUp)

  • Cross-functional collaboration

  • Team training

  • Process development

  • Written communication

  • Accountability

  • Creative development

ABM & Paid Media

  • Retargeting campaigns

    Landing page strategy

  • Campaign messaging

  • Cold outreach support

  • Smartlead

  • Lemlist

  • HeyReach (LinkedIn Messaging)

  • Clay (Audience List Creation)

  • Google Ads

  • AdRoll

  • LinkedIn Ads

SEO & Content Strategy

  • Ahrefs

  • Google Analytics

  • Google Search Console

  • On-page optimization

  • Keyword research

  • AEO Strategy

  • AI-assisted content creation

  • Performance analytics

  • Case studies

  • Figma

  • Adobe InDesign & Illustrator

  • Canva

Website Development

  • WordPress

  • Squarespace

  • Relume (wireframe)

  • Miro (wireframe)

  • Ahrefs

  • Google Analytics

  • Google Tag Manager

  • Google Search Console

  • BugHerd (feedback review)

Video & Podcast Production

  • SME interviews

  • Scriptwriting

  • Storyboarding

  • Premiere Pro (editing)

  • Descript (editing)

  • Buzzsprout (podcast hosting)

  • Riverside (virtual recording)

  • Social distribution (YouTube, LinkedIn, Instagram)

Marketing Operations & Analytics

  • Analytics Reporting

  • Excel & Google Sheets

  • Google Looker Studio

  • SOP creation

  • Hubspot CRM

  • Databox (analytics dashboard)

  • Workflows (zapier, make, n8n)

  • AI (ChatGPT, Claude, Gemini)

My specialties

  • Leadership & Systems

    I enjoy building processes that help my team do better work. From onboarding new team members to creating SOPs, templates, and training programs, I’m always looking for ways to make execution more efficient.

    • Onboarded and trained 13 new employees

    • Led weekly training for account team members

    • Collaborated with 15+ specialists across content, SEO, paid media, design, development, and operations

  • Strategy & Client Communication

    I’ve managed strategy and execution across a wide range of marketing initiatives. I’m comfortable connecting client goals to marketing plans, managing expectations, and keeping teams focused on the highest-impact work.

    • Managed $100K+ in monthly client work

    • Identified upsell opportunities that contributed to a $180K yearly increase in recurring revenue growth

    • Led client meetings with strategic recommendations tied to business goals

  • Content Strategy (SEO & Video)

    I help teams create content that is rooted in search intent and business goals. My experience includes on-page optimization, content planning, AEO, SME interviews, and performance analysis.

    • Increased organic page views by 31% over three months

    • Optimized 23 pages and created 27 new pages

    • Generated 66 new top-three keyword rankings