How to Get Your Brand Cited by LLMs (Copy) (Copy)

Chad Fortenberry explains why authentic video marketing matters for B2B brands, especially when buyers are looking for trust before they ever talk to sales. He argues that polished production has its place, but emotional connection, storytelling, and clarity matter more than expensive cameras or perfect edits.

The episode explores how companies can start using video without overcomplicating the process. Chad recommends beginning with simple formats like video podcasts, customer stories, employee conversations, behind-the-scenes clips, and phone-recorded thought leadership, then repurposing those conversations into smaller social and content assets.

He also shares practical guidance on AI, tools, and production strategy. AI can help fill gaps and speed up workflows, but brands should avoid losing the human voice that builds trust. His biggest advice: start with story, use video early in campaign planning, and let “good enough” content move forward.