How to Find B2B Podcast Guests

Most companies overcomplicate the guest booking process.

In this video, Baylee Gunnell shares a simple, repeatable system for finding the right guests—no large network required. She explains how to define what a good guest looks like, why it's smart to start with familiar contacts, and how to branch out using LinkedIn, events, and speaker lineups. With a few clear examples, she shows how personalized outreach makes a bigger impact than cold, generic messages.

The video wraps with a practical template that helped her book eight guests in a single day. Whether you're launching a show or looking to fill up your calendar, this episode offers a framework you can apply immediately.